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Throughout the ages, people have traveled far and wide to jump
on the latest get-rich-quick “money-making” bandwagon. We have
all seen those late-night infomercials paid for by supposed real
estate multi-millionaires promising the road to riches “for
just three easy payments of $29.95.” With “just a few
hours a week and no money down,” in no time at all, you can
be a multi-millionaire, too!
Anyone who tells you that you are going to get rich quick and
easy is not being honest with you. Don’t get me wrong, there
are many legitimate strategies for making money and creating
wealth in real estate; but they require time, effort, and
usually money. For every strategy there are probably twenty real
estate “gurus” who want to sell you a real estate course. I
personally know many of them, and I put them into two
categories: those who should be charging twice as much as they
do because of the value they offer and those who, quite frankly,
should be sentenced to personally implement their own
strategies. Be mindful of who is giving you advice. You don’t
always get what you pay for.
With that said, these “gurus” want to teach you “how”
to obtain properties and, maybe, "what" to do once
you have obtained them. Of course, the “how's”
and "what's" are extremely important, but they do
not address “if” you should buy the property in
the first place.
Obviously, not all properties are suitable for investment
purposes. The “if" is what this book, along with
the Cash Flow Analyzer® Software, addresses. If you want to
make money and build wealth through real estate, you have to
learn how to select the right properties. If you invest wisely
and for the long-haul, you have placed yourself on one of the
surest paths to wealth and financial freedom.
This book teaches you the
investment decision-making process, cash flow analysis, and the
financial ratios used in real estate analysis such as cash-on-cash return,
internal-rate-of-return (IRR), capitalization rates (Cap Rates),
and much more. You will quickly learn when a property is a
good investment and how to make better real estate investment
decisions.
Enjoy!
Douglas Rutherford, CPA
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